Forza Eyewear by F.I.M Eyewear Group
2022
FEB
In 2022, Forza began as an idea a passion project driven by a love for bold design and individuality.
The concept took shape in January, and by February, the name and logo were born. We spent months sketching frames, testing colors, and building a brand that reflects who we are.
MARCH
in March, we began designing the frames and carefully selecting the models that would define Forza’s bold identity.
APRIL
In April, we focused on selecting high-quality materials to ensure every Forza frame combines durability with distinctive style.
SEP
In September, we began the production phase, bringing our carefully designed models to life with the highest standards of craftsmanship
2023
FEB
In February 2023, we refined every detail from brand colors to packaging making sure Forza was ready to stand out with confidence and character.
June
In June, we released the first official Forza collection a bold debut that blended craftsmanship, innovation, and fearless design. It marked the true beginning of our journey into the world of modern eyewear.
2024-2025
In 2024, Forza expanded beyond borders reaching new markets and inspiring a global community of bold eyewear lovers.
In 2025, we continue to grow, innovate, and challenge what eyewear can be with fresh collections that speak louder than words.
today
Forza is here! Grab yours now at select optical centers